Audacy has landed a fantasy football heavyweight. The company will exclusively handle audio sales and distribution for Matthew Berry’s Fantasy Football Happy Hour, starting this month.
What We Know: New episodes will drop every weekday through the Super Bowl. Then shift to a weekly schedule in the offseason. Berry, known as “The Talented Mr. Roto,” is a New York Times best-selling author and the world’s most-followed fantasy football analyst. In addition, Fantasy Life, Berry’s company, will continue co-producing the podcast.
What They Said: Matthew Berry: “The goal has always been to show up for ‘The Regulars’ — the best fan base in the world. Every single day, just like we do over at FantasyLife.com. I took a lot of meetings, but Audacy’s reach and expertise in sports audio make them the perfect partner to help us keep that consistency and keep growing this show for years to come.”
Leah Reis-Dennis, Head of Podcasts, Audacy: “Matthew Berry is synonymous with fantasy football. He’s universally regarded as one of the leading voices in fantasy sports, period. He’s built one of the most trusted and influential brands in sports media. We’re excited to welcome ‘Fantasy Football Happy Hour’ to Audacy’s premium sports lineup and to partner with Matthew to grow the podcast and create even more opportunities for advertisers to connect with his incredibly passionate and engaged fan community.”
What Remains Unclear: Financial terms of the deal remain undisclosed. It’s also unclear how the partnership affects Berry’s broader ventures moving forward.
What It Means: This deal strengthens Audacy’s sports podcast network, which already features over 600 titles. Additionally, it gives advertisers a direct line to Berry’s famously loyal fan base. Moreover, for Audacy, landing fantasy football’s biggest name signals a clear push toward premium sports content as the new NFL season approaches.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.