Throwback Nation with Tony Lorino launches daily on three Connoisseur Media stations. The syndicated show now reaches Minnesota, Iowa, and Texas markets simultaneously.
What We Know: Classic hits and AC formats now carry Throwback Nation in evening slots across three distinct markets. River 105 (KRBI-FM) in Minnesota, Superhits 102.7 (KYTC) in Iowa, and 97.5 K-Lake (KLAK) in Texas join the network. Throwback Brands CEO Tony Lorino and Skyview Networks’ Andrew Kalb spearhead this expansion initiative. The partnership reinforces both organizations’ commitment to traditional radio’s growth trajectory.
What’s at Stake: These three markets represent meaningful opportunities for advertiser reach and engagement. Additionally, the stations gain fresh programming to energize evening audiences. Meanwhile, Throwback Nation continues building its national footprint and affiliate base. Consequently, Skyview Networks benefits from expanded revenue opportunities across multiple formats.
What Remains Unclear: The companies haven’t announced timelines for additional Connoisseur station additions. We don’t currently know whether more stations will follow this rollout. Furthermore, management hasn’t disclosed specific performance expectations for these new affiliates. Additionally, future syndication plans beyond Connoisseur remain unannounced at this stage.
What It Means: Connoisseur’s investment demonstrates genuine confidence in Throwback Nation’s audience appeal and sustainability. The move signals that compelling host-driven programming still drives affiliate interest today. Beyond this trend, traditional radio continues attracting quality syndicated content despite industry headwinds. Notably, classic hits and AC formats increasingly embrace personality-driven programming strategies.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.