Branden Lee Exits 104.9 The X, KXNA After 25 Years

"After 25 years on the air at KXNA 104.9 The X, my time with the station has come to an end."

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Branden Lee has left KXNA 104.9 The X in Springdale/Fayetteville, Arkansas. The longtime host of “The AMX” concluded his quarter-century tenure at the station.

What We Know Lee invested 25 years at Rox Radio Group’s alternative station. He served as production director and hosted “3B Radio” afternoons alongside Chris Bobbitt and Bailey Mendenhall. Additionally, KXNA appears to be shifting its programming direction. Lee shared his departure through a personal statement rather than an official press release.

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What They Said Lee took to Facebook to share his perspective, stating: “After 25 years on the air at KXNA 104.9 The X, my time with the station has come to an end. Quarter of a century is a significant chapter of a life.” He then expressed gratitude to listeners, artists, and his team. Notably, he declared: “Zero intention of stepping away from the mic.”

What Remains Unclear Nobody has specified the exact reasons behind the format or programming change. Furthermore, KXNA has not issued an official statement about its future direction. We don’t know whether Lee pursued another opportunity or faced a forced transition. Similarly, the station has not revealed its next steps for on-air talent.

What It Means Lee’s departure signals potential upheaval in Northwest Arkansas radio. Long-tenured on-air personalities carry significant community equity with listeners. Consequently, his commitment to remaining active suggests the market will see him again soon. Stay tuned…

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David Hill
David Hillhttps://barrettmedia.com
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

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