Skyview Networks is expanding its sales leadership with the addition of Liz Stillman as Vice President of Sales. Stillman will focus on network audio sales and new client development across agencies and advertisers.
What We Know: Skyview Networks has named Liz Stillman Vice President of Sales, as the company looks to expand its network audio business. Stillman brings more than 25 years of media and advertising experience to the role. Her career includes opening new categories and building long-term agency and advertiser partnerships. She also brings deep expertise in network audio sales and agency sales for national media brands. In her new position, Stillman will expand Skyview’s network audio sales portfolio and strengthen relationships with agencies and audio investment teams. Additionally, she’ll develop integrated solutions that pair Skyview’s network and affiliate reach with custom brand programs.
What They Said: “Network audio still does something no other medium does, putting a brand in front of a national audience at scale, in an environment people trust. Skyview has the reach, station partnerships and technology to deliver that, and I am looking forward to opening those conversations and building programs that deliver measurable results.” -Liz Stillman
“She knows the audio business, how agencies plan and how to open a door that has never been opened before. Bringing Liz to Skyview is an investment not only in revenue growth, but also in the long-term strength of the relationships that will continue to drive our business forward.” -Skyview Networks President, CEO, and Chairman Steve Jones
What Remains Unclear: Skyview hasn’t detailed specific revenue targets or new accounts tied to Stillman’s arrival. The company also hasn’t outlined which agencies or advertisers will become immediate priorities. Still, her focus suggests Skyview sees additional opportunity in national audio advertising.
What It Means: Stillman’s hiring gives Skyview another experienced sales executive as network audio competes for agency dollars. Moreover, her agency background could help the company position audio within broader media plans. Skyview has increasingly emphasized network reach, technology and custom advertising solutions. Now, Stillman will be tasked with turning those assets into deeper client relationships and additional revenue.
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