Country 92.5 KLAD’s Rob Siems Announces December Retirement

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Rob Siems is retiring from Country 92.5 KLAD after 32 years. His final broadcast airs December 23.

What We Know Siems joined the Klamath Falls station in 1994 as Program Director and morning host. From there, he advanced to cluster Operations Manager in 1999 and General Manager in 2006. Throughout his tenure, he remained in mornings. Currently, he co-hosts “The Wake Up Crew” with Melissa Tolbert and Josh Eldredge.

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What They Said Siems reflected on his legacy with pride and gratitude. “I have worked with so many great people over the years, and I’m proud that our stations have remained community-focused and made such a major impact in the Klamath Basin,” he said. Beyond broadcasting, he plans to play golf, travel extensively, and serve part-time as a consultant. His commitment to the community will continue, keeping him connected to the business he loves.

What Remains Unclear Basin Mediactive hasn’t announced a successor yet. The company hasn’t detailed plans for “The Wake Up Crew” moving forward. Siems hasn’t clarified the scope of his part-time consulting role. Additionally, station officials haven’t released specific transition details.

What It Means Siems’ departure marks the end of an era in the Klamath Basin. Meanwhile, his 32-year tenure witnessed dramatic changes in radio technology and audience engagement. The transition offers Country 92.5 KLAD a chance to redefine its morning brand. Importantly, maintaining community focus during leadership changes will prove crucial for station sustainability.

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David Hill
David Hillhttps://barrettmedia.com
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

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