Ben Marcotte Named Program Director San Diego Rock 105.3 & KGB FM

"Ben's broad background in rock makes him a perfect fit."

Date:

Ben Marcotte takes over San Diego’s legendary rock stations immediately. He brings 14 years of iHeartMedia programming experience to the dual-market role.

What We Know Ben Marcotte is now Program Director for Rock 105.3 FM and 101.5 KGB FM in San Diego effective immediately. He arrives from the Indianapolis and St. Louis market, where he served as Senior Vice President of Programming. His career spans Q95, Indy 103.3, 96.5 JACK-FM, and ALT 102.9. In his new role, he manages programming, social media strategy, and digital initiatives.

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What They Said Gene Romano, iHeartMedia’s Executive Vice President of Programming, praised the move: “Ben’s broad background in rock makes him a perfect fit. He’s always curious and creative on how to keep up with listener’s always evolving tastes. He’ll bring some full volume fun with him to the west coast!” Marcotte expressed enthusiasm, adding, “This felt like one of those opportunities you don’t overthink. Two legendary stations, incredible teams, and a chance to do great radio in San Diego.”

What Remains Unclear Details about specific programming changes remain unconfirmed. Additionally, no announcements exist regarding on-air talent shifts at either station. Finally, Marcotte’s strategy for balancing two distinct rock formats hasn’t been disclosed publicly.

What It Means Marcotte’s appointment signals iHeartMedia’s commitment to strengthening San Diego’s rock radio presence. The dual-market assignment puts renewed focus on format competition and listener engagement across the West Coast market. Ultimately, his extensive track record suggests the company expects significant programming innovation at both stations.

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David Hill
David Hillhttps://barrettmedia.com
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

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