ESPN Digital & Social held the top spot in the U.S. Sports Category again in August. However, its audience slipped slightly from July’s total, according to new Comscore data.
What We Know: ESPN Digital & Social drew 212.7 million unique users in August, up 6% year over year. That total reached 78% of U.S. adults across digital, YouTube and social platforms. Meanwhile, the ESPN App led mobile sports apps with 25.4 million users, while ESPN.com topped the web with 57.4 million visitors. The ESPN Fantasy App also ranked first among fantasy apps with 11.3 million users, up 9% year over year.
What Remains Unclear: Still, August marked a step back from July. Exact breakdowns per platform were not specified. The platform drew 227.5 million users in July and a record 229.4 million in June. Similarly, the ESPN App dipped from 27.8 million July users. However, the network did not explain the August decline or whether football season will reverse it.
What It Means: Even so, ESPN’s two apps held 25% of all sports app minutes in August. Plus, ESPN Social reached 627 million engagements, up 22% year over year. Moreover, ESPN Social added 78 million followers, a 14% jump from 2025. As a result, rivals still face a steep climb as football season heats up.
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