"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
"ESPN Digital & Social drew 212.7 million unique users in August, up 6% year over year. That total reached 78% of U.S. adults across digital, YouTube and social platforms."
"Everyone’s excited about this all the way to the top of our company. We’re going to see how this works and how it performs. From there, we’ll see what the strategy will be moving forward."
"The rollout introduces tiered pricing based on whether customers already subscribe to ESPN Unlimited, the network’s branded direct-to-consumer product."
"Disney, ESPN’s parent, has a long history of embracing new technologies and creating integrated entertainment ecosystems. AI in sports broadcasting aligns perfectly with this philosophy"
For the month of October across ESPN Digital, YouTube and ESPN Social media platforms, the company reached 199.3 million unique fans and approximately 71% of U.S. adults.
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”