Hard Rock Bet is now the presenting sponsor of Wingmen with Matthew & Brady Tkachuk. The deal pairs a South Florida sportsbook with the Panthers’ famous brothers.
What We Know: Hard Rock Digital, based in Hollywood, Florida, made the announcement. Wave Sports & Entertainment produces the weekly show, which streams on YouTube and major podcast platforms. As part of the deal, Hard Rock Bet branding will appear in key art, on-air mentions and social promotion. Additionally, branding will appear on-site at the show’s new studio inside Fort Lauderdale’s Baptist Health Iceplex.
What They Said: Matthew Tkachuk: “Hard Rock is such a big part of South Florida, so we’re really excited to have Hard Rock Bet supporting ‘Wingmen. It feels like a great fit for us and for the show.”
Brady Tkachuk: “Hard Rock Bet understands the fans and the sports culture down here. We’re pumped to have them as part of what we’re building with ‘Wingmen.’”
Lauren Varnas, Vice President of Brand Marketing at Hard Rock Digital: “South Florida is home to Hard Rock Digital, and it’s now home to Matthew and Brady, too. That shared connection gives this partnership a level of authenticity that resonates with local sports fans. “Wingmen also gives us an opportunity to reach a national, hockey-focused audience through one of the sport’s most popular media platforms”
What Remains Unclear: Neither side disclosed financial terms or the length of the agreement. Wingmen in November 2025, becoming the first active NHL players to host their own podcast. Brady then joined Matthew in Florida after a June trade from Ottawa, though the show’s longer-term plans remain unknown.
What It Means: For Hard Rock Bet, the deal extends its existing Florida Panthers partnership into digital audio and video. Moreover, it gives the brand a national hockey audience without leaving its backyard. Moreover, for Wave, a dedicated studio and a presenting sponsor signal real investment in the show. Overall, the deal shows sportsbooks still see value in athlete-hosted podcasts.
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