Kelli Frieler has joined Guaranty Media as Chief Strategy Officer. The appointment follows two years of contract work with the company.
What We Know: Frieler previously served as Executive Director of Digital for Leighton Broadcasting before beginning her work with Guaranty Media. She spent the past two years working with the company on a contract basis before stepping into the Chief Strategy Officer role. In her new position, Frieler will work alongside Flynn Foster, the executive leadership team, and employees across the organization to identify opportunities for growth and improve how the company serves its clients. She’ll also help lead a Continuous Improvement Team alongside Will Lee and Luke Foster.
What They Said: “I’ll be working alongside Flynn (Foster), our Executive Leadership Team, and everyone across Guaranty to reimagine what’s possible in pursuit of our mission to enrich lives and serve others. How do we help clients solve the new problems they’re facing, with results that matter? How do we give our team more space and freedom to be builders and inventors? Will Lee, Luke Foster, and I will start our Continuous Improvement Team work tackling some of those questions together with our teams. Thank you, Flynn, for the trust. Y’all are stuck with me now.” -Kelli Frieler
What Remains Unclear: Guaranty Media hasn’t detailed the full scope of Frieler’s responsibilities as Chief Strategy Officer or outlined specific goals for the Continuous Improvement Team. The company also hasn’t announced a timeline for any initiatives that may emerge from the group’s work.
What It Means: Frieler’s appointment formalizes a relationship that began with two years of contract work. Her experience leading digital efforts at Leighton Broadcasting also brings a background in digital strategy to Guaranty Media’s leadership team. Meanwhile, the focus on continuous improvement suggests the company wants to find new ways to help clients address evolving challenges while giving employees more opportunities to develop ideas and pursue innovation.
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