103.1 The Wolf is adding New York-based DJ and producer Deerock to its weekend lineup. The station will air Club Rodeo Country Takeover on Friday evenings and Saturday mornings.
What We Know: The show will air Fridays at 5 PM with 103.1 The Wolf Program Director Robby Bridges, giving listeners a high-energy start to the weekend. Additionally, Club Rodeo Country Takeover will air Saturdays at midnight. Deerock brings an extensive music catalog to the station, with more than 230 million streams across his original releases, mashups, and remixes. The New York-based DJ and producer specializes in high-energy mixes, adding a dance-oriented approach to the station’s country programming.
What They Said: “Deerock is one of the New York area’s best mixers who loves, understands, and specializes in high-energy country mixes. We’re pumped to kick up the fun on weekends by adding him to our roster!” -103.1 The Wolf Program Director Robby Bridges
“I’m excited to bring my passion for music to The Wolf and help bring music to the masses!” -Deerock
What Remains Unclear: The station hasn’t disclosed whether the addition will lead to further changes to its weekend schedule. It also hasn’t detailed whether the show will feature additional elements beyond Deerock’s mixes.
What It Means: Adding Deerock gives 103.1 The Wolf a new way to engage country listeners outside its weekday programming. His streaming reach also brings an established digital audience to the station’s weekend lineup. With Club Rodeo Country Takeover airing twice each weekend, the station is positioning the program as a recurring destination for listeners seeking energetic country mixes.
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