The YEA Media Syndicated Tino Cochino Show is adding Celina Martinez as co-host. She replaces Serina Perez, who exited earlier this month.
What We Know: Martinez is joining the show as co-host. She currently hosts middays on iHeartMedia’s “106.1 Kiss-FM” KHKS in Dallas, where she’s spent the past four years. Additionally, she also hosts evenings on 104.5 Latino Hits in San Antonio. Before Dallas, she spent three years at iHeartMedia Tucson, where she hosted middays on 92.9 The Bull and afternoons on 93.7 KRQ. Martinez fills the opening left by Serina Perez, who exited earlier this month after a six-year run. The news was first reported by RadioInsight.
What They Said: “To say that I’m grateful for this opportunity is an understatement. Ever since I started my radio career seven years ago, I’ve dreamed of being part of a team, and joining The Tino Cochino Show is truly a dream come true. I’m so excited for the opportunity to connect with our audience across the country and bring my own personality, humor, and perspective to a show that already has so much of it. I can’t wait to see what we create together!” -Celina Martinez
“The success of this show has always been built on personality, chemistry, and authenticity. Celina brings all three. She has a natural confidence, a fresh perspective, and an energy that I think is going to connect with our audience in a big way. We’re at a really exciting point in the evolution of this brand. We’re expanding what we create, how we create it, and where people can experience it. Having the right people in place is everything, and I couldn’t be more excited to welcome Celina to the team. We’re not interested in repeating yesterday’s success. We’re focused on building tomorrow’s.” -Tino Cochino
What Remains Unclear: The report doesn’t say when Martinez will make her debut on the show. Additionally, it also doesn’t address whether she’ll step away from her iHeartMedia roles in Dallas and San Antonio immediately. Neither YEA Media Group nor iHeartMedia has publicly detailed the transition timeline.
What It Means: What It Means: Martinez’s move to The Tino Cochino Show highlights the growing role of syndicated programming in radio. For YEA Media Group, adding her could strengthen the show’s appeal and bring a fresh dynamic. The hire also highlights how market-level talent can find a path to national platforms.
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