After more than a decade advising Zimmer Communications, Mike Stern is joining the company full-time. The veteran radio programmer will take over as Director of Programming on November 16.
What We Know: Zimmer announced via press release that Stern will begin his role on November 16. He spent the last 13 years at Jacobs Media. Likewise, he’ll oversee programming, music and on-air strategy across Zimmer’s 14 Missouri radio stations. He’ll work with Corporate Operations Director Trevor Morgan and General Manager Carla Leible. Moreover, Stern has consulted Zimmer for more than a decade, giving him familiarity with its stations and operations. At Jacobs, he advised more than 50 stations on audience growth, promotions and talent development. Additionally, His career includes programming roles in six markets, including Chicago. There, he oversaw WKQX (Q101) and WLUP (The Loop) for Emmis Communications. Finally, Stern has written for Billboard and Radio & Records and has been a valued member of Barrett Media writing team. Barrett Media thanks Mike for his contributions and wishes him the best in his new role.
What They Said: “Mike has a genuine passion for creating great radio. His creativity, organization, and keen ear for compelling content have already made a tremendous impact on the stations he’s worked with through Jacobs Media. We’re excited to bring his expertise and experience to all our brands as we continue to create great content and find meaningful ways to connect with our listeners and advertisers.”-Trevor Morgan, Corporate Operations Director, Zimmer Communications
“Mike is one of the most respected programming minds in our industry, and we’re incredibly fortunate to have him joining our team. Having worked with Mike for years through Jacobs Media, we know firsthand the experience, creativity, and leadership he brings. He understands our company, our culture, and our commitment to local radio. As Zimmer continues to grow, Mike will play an important role in strengthening our stations, developing our talent, and positioning us for continued success.”-Carla Leible, General Manager, Zimmer Communications
“I couldn’t be more excited about the opportunity to join Zimmer Communications. I’ve consulted them for more than a decade, so I know it is a first class radio operation that still believes in being local and connecting with listeners. I’d like to thank Carla Leible and Trevor Morgan for making this possible.”-Mike Stern
What Remains Unclear: Zimmer hasn’t outlined Stern’s immediate programming priorities or whether changes are planned across its stations. Moreover, Financial terms and the length of his agreement were also not disclosed.
What It Means: Stern’s appointment gives Zimmer an experienced programming leader who already understands its stations, staff and local markets. His longstanding relationship with the company could make for a smoother transition. Meanwhile, the move highlights the continued value of experienced programmers and local programming as stations work to remain competitive across traditional and digital platforms. Stern has previously served as both a features writer and columnist for Barrett Media. With his new role, he’ll depart our publication. We wish him well as he takes over the position at Zimmer Communications.
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