Tag: Jacobs Media
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News/Talk Radio Can’t Afford to Treat Digital as an Afterthought Anymore
The shift to digital isn't some looming threat anymore — it already happened, and a lot of the format missed the boat. Now stations need to swim to catch up.
Country Radio’s Cheat Code: Key Takeaways From Techsurvey 2026
"It completely removes the boardroom guesswork, where people who haven't been to a tailgate in a decade try to predict the future, and asks the audience exactly what they want."
TechSurvey 2026 Showed AM/FM Radio Listening Declining, Digital Growing and We Won’t Ignore It
"We cannot control how other outlets use our work. And we won't stop reporting facts because they might amplify the information differently. That's journalism. Suppressing it would be public relations."
Jacobs Media Techsurvey 2026: AM/FM Radio Listening Hits All-Time Low as Digital Surges to 44%
"Last year, broadcast was five points higher, and digital was five points lower. So there's been meaningful movement this year."
YouTube Weekly Usage Hits 62% Among Heavy Radio Users, New Jacobs Media Data Shows
Of the 62% who said they use the digital video platform weekly, 34% said they were daily users of the platform.
What 20 Years of Jacobs Media Survey Data Tells Us About Radio Listening Habits
This year, over 500 stations from across a wide spectrum of formats participated, and over 30,000 people responded.
Three Minutes Is Exposing Sports Radio’s Biggest Weaknesses in Nielsen Measurement
"This isn’t about blaming Nielsen. It’s about accepting the environment we’re in. Digital platforms didn’t wait for radio to adjust. They trained audiences to expect immediacy. They reward speed, clarity, and payoff. Now traditional measurement reflects those expectations."
The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."
Toast to 10: How Barrett Media Has Benefitted Media Researchers
"Having a brand that covers the external and internal trends that are impacting us is vital."
Is a ‘Digital First’ Approach for Radio Companies Too Little Too Late?
"I wish it would have been a conversation 20 years ago, 10 years ago, and even five years ago, at least in more places than it actually was."