Tag: Jacobs Media

The shift to digital isn't some looming threat anymore — it already happened, and a lot of the format missed the boat. Now stations need to swim to catch up.

"It completely removes the boardroom guesswork, where people who haven't been to a tailgate in a decade try to predict the future, and asks the audience exactly what they want."

"We cannot control how other outlets use our work. And we won't stop reporting facts because they might amplify the information differently. That's journalism. Suppressing it would be public relations."

"Last year, broadcast was five points higher, and digital was five points lower. So there's been meaningful movement this year."

Of the 62% who said they use the digital video platform weekly, 34% said they were daily users of the platform.

This year, over 500 stations from across a wide spectrum of formats participated, and over 30,000 people responded.

"This isn’t about blaming Nielsen. It’s about accepting the environment we’re in. Digital platforms didn’t wait for radio to adjust. They trained audiences to expect immediacy. They reward speed, clarity, and payoff. Now traditional measurement reflects those expectations."

"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."

"Having a brand that covers the external and internal trends that are impacting us is vital."

"I wish it would have been a conversation 20 years ago, 10 years ago, and even five years ago, at least in more places than it actually was."