YouTube has become a digital behemoth in recent years. New data from Jacobs Media shows just how prevalent usage is among radio listeners.
62% of those who completed the Techsurvey 2026 called themselves weekly YouTube users.
Of those who responded, men were more likely to identify as a weekly YouTube user. 71% of males said they use YouTube weekly, compared to 54% of females.
Younger demographics were much more likely to adopt YouTube than older generations. 78% of Gen Z respondents said they use YouTube at least weekly, down to 74% for millennials. Gen X responded at 65%, while boomers were at 57%.
Of the 62% who said they use the digital video platform weekly, 34% said they were daily users of the platform.
66% of those who call spoken word format stations their favorites used the platform weekly. That figure drops to 60% for those who focus on music formats.
“You can get a feel for types of radio listeners who are already using the platform the most—and the least—by their format of preference,” Jacobs Media President Fred Jacobs said. “And we’re got information on station YouTube channels, and how they’re being utilized.”
The information comes from more than 31,000 respondents of 500 stations around the country.
The new data from Jacobs Media comes as it prepares to release its most recent data from the Techsurvey 2026. It will unveil its findings in a free webinar on Thursday, April 23rd at 2 PM ET. You can register for the free event by clicking here.
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