SiriusXM has announced it has signed YouTube star MrBallen to a multi-year agreement for a new video podcast with the company.
Since launching in 2022,...
The new program will be based in Los Angeles and will cover "stories that audiences care about across sport, health, technology, entertainment and more," according to the network.
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).