SiriusXM has announced it has signed YouTube star MrBallen to a multi-year agreement for a new video podcast with the company.
Since launching in 2022, The MrBallen Podcast has earned more than 10 million subscribers on YouTube, featuring billions of video views for the former Navy SEAL.
“I am thrilled and honored to be part of the SiriusXM family, and excited to welcome even more people around the world to the strange, dark, and mysterious community,” said John Allen, AKA MrBallen.
“Telling stories that entertain, inform, intrigue, excite, and maybe sometimes frighten the millions of people who share my passion for storytelling is a dream come true,” he continued. “Working with the incredible team at SiriusXM will allow me to take that dream to the next level, and I can’t wait to show our fans the new projects we’re developing together.”
“John Allen has built ‘The MrBallen Podcast’ into a global phenomenon,” said SiriusXM President and Chief Content Officer Scott Greenstein. “His distinctive storytelling has captivated millions and set a high bar in the genre. This signing further underscores SiriusXM’s place as home to the biggest names in podcasting, whether they are audio or video stars.
“And as the premier destination for fans of mystery, suspense, and true crime storytelling, we’re excited to help John and the MrBallen team reach even more audiences,” Greenstein concluded.
As part of the agreement, SiriusXM receives exclusive advertising sales rights to both the audio and video editions of The MrBallen Podcast.
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