BSM Staff

10511 POSTS

Prime Video NBA Play-in Tournament Viewership up 18% From 2025

"The most-watched game featured the Warriors and Suns on April 17. That matchup delivered 3.65 million viewers."

SiriusXM Partners With YouTube As U.S. Exclusive Audio Advertising Representative

"By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments."

WWE Wrestlemania 42 Finishes as One of Company’s Highest Grossing Events Ever

"Over two nights at Allegiant Stadium in Las Vegas, the event drew 106,072 fans. Attendees came from all 50 states and more than 69 countries."

NBC’s Sunday Night Baseball Adds Mark Gubicza, Eric Hosmer As Guest Analysts

"The matchup features Mike Trout and the Los Angeles Angels visiting Bobby Witt Jr. and the Kansas City Royals."

ESPN Notches Most Viewed NHL Regular Season of Current Rights Agreement

"The company averaged 760,000 viewers across 54 games. That figure jumped 30% year over year."

Breaking

Howard Stern: I Was Going to Retire Until SiriusXM Convinced Me to Stay

“SiriusXM has been phenomenal with me. I was going to leave the business. I was."

Scott Masteller Retiring After 45 Year Career In Sports Radio

"Scott has brought tremendous knowledge, thoughtful leadership and a deep commitment to excellence to The Fanatic."

Netflix, YouTube, Amazon Reportedly Form Streaming Coalition Advocating for Technology-Neutral Policies

"The group formed as regulators scrutinize how sports leagues sell rights to streamers."

BIA Raises 2026 Local Advertising Forecast as Political Spending Surges

BIA's revised 2026 projection puts local advertising revenue $1.6 billion above its previous forecast.