BSM Staff

10511 POSTS

Prime Video NBA Play-in Tournament Viewership up 18% From 2025

"The most-watched game featured the Warriors and Suns on April 17. That matchup delivered 3.65 million viewers."

SiriusXM Partners With YouTube As U.S. Exclusive Audio Advertising Representative

"By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments."

WWE Wrestlemania 42 Finishes as One of Company’s Highest Grossing Events Ever

"Over two nights at Allegiant Stadium in Las Vegas, the event drew 106,072 fans. Attendees came from all 50 states and more than 69 countries."

NBC’s Sunday Night Baseball Adds Mark Gubicza, Eric Hosmer As Guest Analysts

"The matchup features Mike Trout and the Los Angeles Angels visiting Bobby Witt Jr. and the Kansas City Royals."

ESPN Notches Most Viewed NHL Regular Season of Current Rights Agreement

"The company averaged 760,000 viewers across 54 games. That figure jumped 30% year over year."

Breaking

Why Podcasting Looks More Like Radio Than Ever in 2026

Putting out a consistent product on a daily, or at least weekly, basis is hard. It’s not digging ditches, but it’s also not what many celebrities expected when they cracked a mic for the first time to record their inaugural podcast episode.

Why 98 Rock’s Abe Kanan Believes in Live Radio

For a long time, having a one-person morning show...

How ESPN’s College Football Live Is Quietly Becoming One of Its Best Shows

"College Football Live might not have the profile of College GameDay, NFL Live or NBA Today, but it is among ESPN’s best-produced and best-directed programs."

The Listener Lens: Why Radio Must Put the Audience First

"I made up the term Listener Needs Analysis, but the core concept should be the absolute foundation of our entire business."