Prime Video delivered a strong debut with its exclusive coverage of the NBA Play-In Tournament. Prime Video averaged 2.79 million U.S. viewers across six games. That figure marks an 18% increase over last year’s linear television average.
The gains extended across key demos. Viewership jumped 35% among Adults 18-34. Adults 18-49 rose 34%. Adults 25-54 increased 29%.
The audience also skewed younger. The median age landed at 45.6 years old. That’s more than four years younger than last year.
Prime Video dominated primetime during the event. It ranked as the most-watched network among viewers under 50 each night. That included Adults 18-34, Adults 18-49, and Adults 25-54. Male demos in those same groups also led the way.
The most-watched game featured the Warriors and Suns on April 17. That matchup delivered 3.65 million viewers. Warriors-Clippers drew 3.15 million. Magic-76ers followed with 2.66 million.
Postgame coverage also performed well. NBA Nightcap averaged 1.08 million viewers throughout the tournament. The show peaked with 1.33 million viewers after Warriors-Suns.
Globally, the numbers were just as impressive for the NBA. Amazon reported 52 million devices streamed the Play-In Tournament worldwide. Total watch time exceeded 2.5 billion minutes.
The event reached fans in more than 200 countries and territories. Top international markets included Japan, Brazil, and Mexico. Australia, India, Spain, and France also delivered strong audiences.
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