Tag: NBA Viewership

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

NBC Sports Early NBA Playoff Viewership Delivering Big Numbers

Sports BSM Staff BSM Staff -
"Through four games, NBC and Peacock combined to average 5.0 million viewers. That's the strongest opening Sunday-Monday performance since 1995."

Why the NBA Has a Watchability Issue With the Oklahoma City Thunder

Columns John Lund John Lund -
"If the NBA is truly on the verge of its next dynasty, built around its best team and its best player. It might want to ensure those things still align. Greatness alone doesn’t guarantee attention anymore."

Prime Video NBA Play-in Tournament Viewership up 18% From 2025

Sports BSM Staff BSM Staff -
"The most-watched game featured the Warriors and Suns on April 17. That matchup delivered 3.65 million viewers."

Prime Video Wraps First Year of NBA Coverage Averaging a Million Viewers

Sports BSM Staff BSM Staff -
"The streaming platform also delivered a younger overall audience. The median viewer age for NBA on Prime landed at 46.9, nearly a decade younger than the 56.0 average on linear television."

The NBA’s Biggest Issue Is Stars Being Absent When Games Should Matter Most

Columns John Lund John Lund -
"The distinction between injury and load management is almost irrelevant. The outcome is the same: games that are supposed to carry weight end up diluted."

NBC Sports Sees 87% Leap In Viewership In Early NBA All-Star Game Returns

Sports BSM Staff BSM Staff -
"The broadcast peaked at 9.8 million viewers between 7:00 and 7:15 p.m. ET as Team USA secured a 48-45 win over the World squad."

Dan Patrick Is Sounding the Alarm About the Waning Interest in the NBA

Columns John Mamola John Mamola -
"Leagues can survive temporary ratings dips and negative media cycles. What they can’t survive is indifference. Indifference creeps in when fans start asking, “Is he playing?” before they ask, “What time is tipoff?”

Charles Barkley Feels the NBA Has Treated Fans Poorly With New Media Rights Deals

Sports BSM Staff BSM Staff -
"One of my biggest concerns is we have sh*t on the fans so much moving the games to NBC and Amazon"

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.