Dave Greene

281 POSTS
Dave Greene is a former Editor and Columnist for Barrett Media. His background includes over 25 years in media and content creation. A former sports talk host and play-by-play broadcaster, Dave transitioned to station and sales management, co-founded and created a monthly sports publication and led an ownership group as the operating partner. He has managed stations and sales teams for Townsquare Media, Cumulus Media and Audacy. Upon leaving broadcast media he co-founded Podcast Heat, a sports and entertainment podcasting network specializing in pro wrestling nostalgia. To interact, find him on Twitter @mr_podcasting.

What Can The St. Louis Blues Teach Sales Managers?

"Sports radio can often be a “passion play,” where a business owner wants to show support of a team or just flat out likes the tickets and amenities that sometimes come with sports sponsorships."

Use Your Current Clients To Make New Clients

"Referrals and success stories are two of the absolute best ways to reel in new business. People want to be in good company and feel comfortable with what they’re buying."

How Do Sellers Make The Most Of Seasonal Clients?

"When the beginning of May rolls around, if that’s the first time you’re talking to people about Mother’s Day advertising, good luck."

You Have A Lot Of Products To Sell

"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."

What Are The Characteristics Of a Perfect Sales Rep?

"As an employer or manager, can you trust this person to do the job? Will they consistently prospect, cold-call, do CNA’s, present, close the decision makers and service?"

Breaking

AM Radio Is on Life Support, and the FCC Helped Put It There

AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

Is Syndication Making Radio Better or Just Cheaper?

"If you can't win that fight at home, you're not ready for somebody else's town."