Dave Greene

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Dave Greene is a former Editor and Columnist for Barrett Media. His background includes over 25 years in media and content creation. A former sports talk host and play-by-play broadcaster, Dave transitioned to station and sales management, co-founded and created a monthly sports publication and led an ownership group as the operating partner. He has managed stations and sales teams for Townsquare Media, Cumulus Media and Audacy. Upon leaving broadcast media he co-founded Podcast Heat, a sports and entertainment podcasting network specializing in pro wrestling nostalgia. To interact, find him on Twitter @mr_podcasting.

Where You Do Your Sales Pitch Matters

"Most of us end up pitching at the client’s location, where it’s their environment and where they’re most comfortable. And, worse than that, this is where they can easily get distracted."

Lessons From The Meanest Client I Ever Met

"I remember thinking that she would probably have made a pretty good sales manager. A very mean sales manager, but a good one, nonetheless."

Your Burning Questions Answered

"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."

In A Slump? Just Keep Swinging!

"There is no magic formula, there is no new way and there certainly is no low dollar package that will get you out of a slump."

The BSM 64: 16 Reasons We Lose A Sale

"Don’t ever lose thousands of dollars over hundreds of dollars."

Breaking

AM Radio Is on Life Support, and the FCC Helped Put It There

AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

Is Syndication Making Radio Better or Just Cheaper?

"If you can't win that fight at home, you're not ready for somebody else's town."