You Don’t Have To Give In To Every Client Request
"In a lot of these cases, we’ve become our own worst enemy"
The 3 Commandments Of Selling Sports Radio
"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."
Don’t Let Your Client Be An Example Of Bad Advertising
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."
Don’t Rely On Ratings To Make Sales
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"
A BSM Top 10 To Make You More Money
"Small business owners love to talk about why they’re better than their competitors, and that’s exactly what this question will turn in to."