Dave Greene

281 POSTS
Dave Greene is a former Editor and Columnist for Barrett Media. His background includes over 25 years in media and content creation. A former sports talk host and play-by-play broadcaster, Dave transitioned to station and sales management, co-founded and created a monthly sports publication and led an ownership group as the operating partner. He has managed stations and sales teams for Townsquare Media, Cumulus Media and Audacy. Upon leaving broadcast media he co-founded Podcast Heat, a sports and entertainment podcasting network specializing in pro wrestling nostalgia. To interact, find him on Twitter @mr_podcasting.

You Don’t Have To Give In To Every Client Request

Columns Dave Greene Dave Greene -
"In a lot of these cases, we’ve become our own worst enemy"

The 3 Commandments Of Selling Sports Radio

Columns Dave Greene Dave Greene -
"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."

Don’t Let Your Client Be An Example Of Bad Advertising

Columns Dave Greene Dave Greene -
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."

Don’t Rely On Ratings To Make Sales

Columns Dave Greene Dave Greene -
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"

A BSM Top 10 To Make You More Money

Columns Dave Greene Dave Greene -
"Small business owners love to talk about why they’re better than their competitors, and that’s exactly what this question will turn in to."
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Breaking

AM Radio Is on Life Support, and the FCC Helped Put It There

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AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

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"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

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"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

Is Syndication Making Radio Better or Just Cheaper?

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"If you can't win that fight at home, you're not ready for somebody else's town."