Dave Greene

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Dave Greene is a former Editor and Columnist for Barrett Media. His background includes over 25 years in media and content creation. A former sports talk host and play-by-play broadcaster, Dave transitioned to station and sales management, co-founded and created a monthly sports publication and led an ownership group as the operating partner. He has managed stations and sales teams for Townsquare Media, Cumulus Media and Audacy. Upon leaving broadcast media he co-founded Podcast Heat, a sports and entertainment podcasting network specializing in pro wrestling nostalgia. To interact, find him on Twitter @mr_podcasting.

You Don’t Have To Give In To Every Client Request

Columns Dave Greene Dave Greene -
"In a lot of these cases, we’ve become our own worst enemy"

The 3 Commandments Of Selling Sports Radio

Columns Dave Greene Dave Greene -
"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."

Don’t Let Your Client Be An Example Of Bad Advertising

Columns Dave Greene Dave Greene -
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."

Don’t Rely On Ratings To Make Sales

Columns Dave Greene Dave Greene -
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"

A BSM Top 10 To Make You More Money

Columns Dave Greene Dave Greene -
"Small business owners love to talk about why they’re better than their competitors, and that’s exactly what this question will turn in to."
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Breaking

97.5 The Fanatic Rebrands Following LeBron James Arrival As ‘97.5 LeBron: Home of King James’

Sports 0
"From the first show this morning through the final segment tonight, we're bringing fans everything they need to know about one of the biggest stories in NBA history."

Paramount Delays Warner Bros. Discovery Merger Until After Trial

Business 0
"Twelve states, led by California, secured a temporary restraining order this week that blocks the deal for 28 days."

Tony Romo Arrested For Operating While Intoxicated In Milwaukee

Sports 0
"Officers booked him for first-offense OWI, then released him. Romo joined CBS as a color commentator after retiring in 2017."

Brian Kilmeade: I’m Done With White House Correspondents Dinner

News 0
" To go out to Washington, blow a weekend, and go out there? Not doing it. I don't actually think many people are going."