The Playbook
The playbook.
In football, it tells the story and all of the secrets are stored in it.
In sports media sales there are no secrets, but...
Winning and Losing
Do you love to win or do you hate to lose?
I remember being asked this question in an interview once when I was younger....
What Do You Do?
What do you do?
Seems like a fairly easy question to answer, doesn’t it? If you sell cars, when someone asks you what you do,...
Creating Ideas That Sell
Let’s talk about ideas. Ideas sell. The only thing better than a good idea is a great idea. And the best thing about a...
Sales and Programming: One Side, One Team
Put this one in the “wish somebody would have told me sooner” category. Had I known sooner that the smartest thing an on-air host...