David Hill

175 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

Greg Beharrell’s GREG FM Format Debuts in East Tennessee

"I've long been in awe of Knoxville — specifically, the rarity of the letter x being followed by the letter v which, like Greg FM, seems as though it shouldn't work, yet, somehow..."

iHeart Media Reshuffles Hot 99.5 and Z104.3 Lineups After Fred Show Launch

"iHeart is clearly investing in Gomez, moving him into a higher-profile slot — a vote of confidence in his growing company role."

Provident Entertainment Promotes Josie Hardin and Reagan Hughes to Director Roles

"A unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry."

Approaching the Summit: Joel Raab, Country Radio Programming Consultant

"Networking is more vital than ever as the industry shrinks."

Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."