David Hill

411 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Tom Corson Elevated to WMG Chief Operating Officer

"One of the most dynamic, respected, and effective executives in the music business."

Spotify Campaign Lift AI Tool Justifies Discovery Mode Royalties

"Discovery Mode has drawn criticism as streaming payola since launch."

Universal Music Group Paywalls India New Releases Exclusively

"The paywall mechanism redirects casual listeners toward paid subscriptions"

MeTV FM Returns to Coachella Valley Radio Dial

"The station's "Mid-Century Memorable" concept sprinkles classic songs throughout daily rotation."

Premium Users Access Spotify Running Mode in Seven Markets

"Workout playlists have become the platform's most popular Prompted Playlists use case to date."

Breaking

The Tennessee Titans Set a Dangerous Precedent Revoking Jared Stillman’s Credential

"Owning a transmitter and signal does not make one more qualified of a broadcaster than the other."

Why Netflix’ Sports Podcast Strategy Will Face It’s Toughest Test This NFL Season

"Netflix has spent eight months building the sports podcast portfolio. Now the NFL season will determine whether it has built a destination for sports podcasts — or simply just another collection of shows you have to pay for."

How Rob Stone Powers Big Noon Kickoff on Fox Sports

"We used to be a toddler, but the last couple of years we’ve outgrown our clothes a bit. That’s a compliment to what we’ve done. We’ve grown and matured quite a bit."

Radio Dashboard Strategy: Metadata Beats Audio Quality

"This is the new tower. It is not transmitting your signal; it is displaying it."