David Hill

175 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

The Lost Art of Radio Promos and Why Stations Need to Bring It Back

"A listener could tune in briefly and immediately understand the station's attitude."

Woody & Wilcox Show Lands on iHeartMedia’s 96.3 WROV in Virginia

"They are smart, quick, genuinely funny and completely unpredictable in the best way."

Lenny Green’s Quiet Storm Finds New Home At Compass Media Networks

"I'm excited to begin this new chapter with Compass Media Networks as we continue growing the brand."

Andon Labs Experiment Reveals AI Agents Aren’t Ready for Radio

These models couldn't reliably generate revenue, secure sponsors, or maintain consistent programming.

Spotify Moves to Rebuild Trust With Music Creators

"Songwriters frequently face long hours, financial uncertainty, and emotional pressure that largely goes unseen."

Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."