David Hill

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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Erin Austin Returns to 100.3 The Bull Houston Afternoon Show

"Austin's extensive background across Country and Hot AC formats strengthens KILT-FM's afternoon positioning."

Jack-FM Returns to Full Power in Kansas City

"Industry observers wonder if dual-format strategy fragments the audience. "

20 Brands in 20 Days: Ross  MacLeod; 101.9 KINK, 98.7 The Bull, and 102.9 KUFO

"I don't think radio has the power anymore that it had 20 years ago, where we could get people to go to where we are. We have to go to where they are."

WWWQ/Q99.7 Atlanta Adds Kannon for Nighttime Slot

"Cumulus replaces one layoff casualty with returning talent rather than external recruitment"

Radio Austin Launches as KGSR Sale Closes

"Will Norsan Media preserve 93.3's existing format or pursue an entirely different direction?"

Breaking

Dan Patrick “Disappointed” by Stephen A. Smith’s Handling of Lane Johnson’s Mental Health Comments on First Take

"Don't joke about that [mental health]. I would say you're better. I don't know if you are."

Joel Oxley: WTOP’s Core Mission Hasn’t Changed Despite Radio’s Evolution

"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."

College GameDay Forced Inside This Saturday Due To Hurricane Isaias

"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."