Rock 102.1/KRAK Anchorage Names New Program Director Scotty Simmons

"Scotty's experience, creativity and genuine connection with our listeners make him the perfect person to lead KRAK."

Date:

Scotty Simmons received a promotion at KRAK Anchorage. The afternoon host now leads programming for Ohana Media Group.

What We Know Ohana Media Group elevated Simmons to Program Director this week at Rock 102.1 KRAK. He originally joined the Anchorage cluster in March. Additionally, he simultaneously hosts mornings at 96.3 The Moose in Houston/Anchorage. Brad ‘The Beard’ Stennett, who previously held the Program Director post, launched the new rock brand at KRAK in May before moving on.

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What They Said Simmons expressed strong commitment to local radio success. “KRAK is a station that was thought of, designed and started just for Anchorage,” he emphasized. “I aim to make sure we continue to be your station—always focused on our little corner of the world.” Meanwhile, VP/General Manager Cat Okegawa voiced enthusiasm about the appointment. “Scotty’s experience, creativity and genuine connection with our listeners make him the perfect person to lead KRAK,” Okegawa explained. “He understands what makes great local radio, and I’m excited to see him continue growing a station created specifically for Anchorage.”

What Remains Unclear The specific programming direction Simmons plans to pursue hasn’t been detailed publicly. Furthermore, how his role across multiple markets shapes day-to-day operations remains to be seen. His strategic priorities for the rock format at KRAK are still emerging.

What It Means Ultimately, this decision reflects confidence in Simmons’ leadership capabilities within the market. The promotion demonstrates Ohana Media’s commitment to elevating on-air talent into executive roles. More importantly, it signals investment in local radio expertise at the station level.

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David Hill
David Hillhttps://barrettmedia.com
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

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