Tag: Rock Radio
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Why Rock Radio Brands Must Stay Loud Between Memorial Day and Labor Day
"Every radio show or brand is one Lake Powell boat trip away from being replaced by whatever a friend puts on Bluetooth."
How PPM Made Rock Afraid of Its Own Shadow
"PPM was the tipping point — the moment the industry shifted from programming to P1s to programming almost exclusively for cume."
Jared James Nichols: Rock’s Next Great Guitar Hero
"Gibson...announced me as a brand ambassador alongside Slash, Dave Mustaine, Jerry Cantrell, Lzzy Hale. It's crazy."
Buffalo Bills Select 97 Rock As New Radio Flagship
"We look forward to bringing Bills games back to 97 Rock and expanding our reach to even more fans across New York, as well as Southern Ontario."
Lou Brutus Reflects on 30 Years of Hard Drive and Rock Radio
“I used to have Professional Music Fan on my cards. It was the best answer when people asked what I did for a living. I could explain that I am a music fan who went pro.”
Tad Wissel Named Co-Host on WDVE’s DVE Morning Show
"He understands Pittsburgh in a very specific and authentic way, which has always been the foundation of the DVE Morning Show."
Is Radio Still Music’s Most Important Gatekeeper?
"An algorithm cannot explain why a song matters to a city after a difficult year"
Classic Rock Radio’s Identity Crisis Reveals Radio’s Bigger Positioning Problem
"Listeners almost never parrot back a station's positioner. They know the station's frequency, and sometimes they know a station's moniker."
How Improv and Audience Interaction Fuel Heidi & Frank’s Success on 95.5 KLOS
"When I was coming up in the ‘90s, it was one of the best times to be in it. Then the accountants and lawyers started making programming decisions they had no right to make.”
What Does Real Rock Radio Growth Look Like in 2026?
"2026 growth is about growing audience love, not audience size."