Tag: Rock Radio
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Tad Wissel Named Co-Host on WDVE’s DVE Morning Show
"He understands Pittsburgh in a very specific and authentic way, which has always been the foundation of the DVE Morning Show."
Is Radio Still Music’s Most Important Gatekeeper?
"An algorithm cannot explain why a song matters to a city after a difficult year"
Classic Rock Radio’s Identity Crisis Reveals Radio’s Bigger Positioning Problem
"Listeners almost never parrot back a station's positioner. They know the station's frequency, and sometimes they know a station's moniker."
How Improv and Audience Interaction Fuel Heidi & Frank’s Success on 95.5 KLOS
"When I was coming up in the ‘90s, it was one of the best times to be in it. Then the accountants and lawyers started making programming decisions they had no right to make.”
What Does Real Rock Radio Growth Look Like in 2026?
"2026 growth is about growing audience love, not audience size."
Radio Research Means Nothing If You’re Reading It Wrong
I've seen an entire room agree on data, then someone new comes in and sees something different — something they'd like to believe.
Rock Music Rolling Into Summer With Heavy Releases, Streaming Gains
"We are constantly fed the line that “cultural shifts are causing tastes to change.” It’s hard not to look at what’s actually happening around us instead of scrolling and flapping our gums."
Billy Madison Explains How Morning Radio Must Adapt to a Changing Content Landscape
"Let the listener be the star. I've applied that to every market we've been in."
The NFL Draft Mindset Rock Radio Programmers Need Right Now
Imagine if RockTernative radio was run like the Premier League. Where bottom-ranked stations didn't just have lower ratings, they were fighting to avoid being...
What 20 Years of Jacobs Media Survey Data Tells Us About Radio Listening Habits
This year, over 500 stations from across a wide spectrum of formats participated, and over 30,000 people responded.