Programmers have to be honest with themselves: a lot of the "new" music being played on RockTernative stations isn't "new" to many listeners. Calling it "new" doesn't make it a discovery if the audience already knows it.
"It’s east coast attitude with a splash of west coast sleaze. The title track has just entered the Billboard rock charts at #24, and the band’s energetic live performances are gaining fans of all ages."
Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.
"Classic rock artists in particular are finding both creativity and comfort playing with “their friends.” There are some really solid bands emerging because of this."
"The biggest impact on me was his relationship with the audience. Joe helped me understand that to really know your listeners, you needed to become their friend, because that is who you are talking to every day."