"I'm excited to be back in the game, grateful for another opportunity. I'm confident I can earn the trust of Bay Area listeners all over again. More than anything, I'm hopeful my friend Greg Papa wins the only battle that really matters."
"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.
"Thank God we have fans that come to see us, promoters that want to book us, and other bands that still want us to play with them. It’s great. It’s the life that I wanted my whole life."
While it might be easy to dismiss the issue of concert information as being relevant only for stations that play newer music, the fact is Classic Rock and Hits artists continue to tour and do huge business.
All of Izzo's methods mirror best practices for Program Directors. Replace driving ratings with winning championships and he's trying to accomplish the same things we are.
"What a cool thing to talk about during Women's History Month. I think a lot of women could use this kind of self-empowerment message. As humans and people, we are not built to live in a box."
Programmers have to be honest with themselves: a lot of the "new" music being played on RockTernative stations isn't "new" to many listeners. Calling it "new" doesn't make it a discovery if the audience already knows it.
"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.
"The station does enjoy top of mind awareness from having that tentpole morning show. It gives us a connection to the audience that just being a music jukebox can't provide."