How Spotify Wrapped Became the Greatest Marketing Tool in Audio History
Every user becomes a billboard. Every post becomes free advertising. Competitors can try all they want, but there is only one original.
What News/Talk Radio Hosts Can Learn From Joe Rogan and Tucker Carlson Interviews
The lesson here is absolutely counterintuitive to everything you might think about landing interviews.
WLS-AM 890 PD Stephanie Tichenor Leads With a Chicago-Centric Strategy
"Listeners know when you're not dedicated towards them. They can figure that out. They can see through it."
Why News/Talk Radio Leaders Need to Trust More Than Just Gut Instinct As Digital Continues to Rise
The immediacy of live radio is often touted as one of its strengths. But there's a significant portion of the audience that doesn't give a hoot about that feature.
NBC News Might Set the Blueprint with Steve Kornacki Special Election Coverage
This is, almost to a "T", exactly what streaming news viewers want and expect.