Garrett Searight

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Garrett Searight is Barrett Media's News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.

Why KIDO’s Kevin Miller Believes A Thanksgiving Promotion Shows the Power of AM Radio

"Fortunately, the AM band is still very strong here. And when people in Idaho can see and touch their favorite personalities -- or my little local show -- in the age of digital humanizes the station."

News/Talk Radio Hosts Carry the Weight — But Do Their Bosses Even Notice?

Here’s the truth that leadership needs to grasp: if pay doesn’t come up for the talent that drives the product, the format will lose those people. Not “may.” Will.

The Disney vs YouTube TV Spat Had a Hidden Message to the Cable News Industry

If you didn't pick up on this, you're out of touch.

Why the Time Was Right for Ross Kaminsky to Move to Mornings at 850 KOA

"Listeners want to hear a little bit more analysis and commentary along with their news. I love the idea of being the guy to bring that kind of a show to people in the morning on KOA."

The Major Mistakes MSNBC Made in Its Transition to MS NOW

In an increasing digital world, these things matter.

Breaking

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

"For TikTok, every retained interaction is valuable."