Clay Travis appears poised to launch another sports media venture. The former OutKick founder has already lined up at least two familiar voices.
What We Know: Clay Travis is preparing to unveil a new sports media outlet after ending his involvement with OutKick. Travis founded OutKick before selling the company to FOX Corp. in 2021 for what he has said was $100 million. Earlier this year, he signed a new agreement with Fox News that officially concluded his role with the brand. Meanwhile, Travis has quietly assembled pieces for his next venture. During a conversation with Barrett Media earlier this year, former OutKick hosts Jonathan Hutton and Chad Withrow confirmed they’ll participate in the upcoming platform. However, neither they nor Travis disclosed additional details about the operation. It also remains unclear which other media personalities could join the outlet before its official launch.
What They Said: “We will be a part of a media platform that will be massive. That’s coming with the announcement in a few weeks, or a few days. In the meantime, we’re going to go ahead and produce content and be ready to go.” -Jonathan Hutton
What Remains Unclear: Travis hasn’t announced the platform’s name, launch date, ownership structure, or distribution strategy. Likewise, no programming lineup or talent roster has been confirmed. Hutton and Chad Withrow have not been officially revealed as members of the new outlet. It’s also unknown whether the venture will focus exclusively on sports or expand into news, politics, and culture.
What It Means: Travis has repeatedly demonstrated an ability to build media brands with loyal audiences. Therefore, another startup immediately draws attention across the sports media landscape. His previous success with OutKick gives the project instant credibility, while the involvement of Hutton and Withrow suggests familiar programming could anchor the launch. As more details emerge, the industry’s attention will likely shift toward who else joins the venture and how it intends to compete in an increasingly crowded digital sports media market.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.