Jason Barrett

1201 POSTS
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Pivoting and Being Bold Helped BSM Survive 2020

“It’s easy to wait for the stars to align perfectly to make decisions or stand pat because things are fine at the moment, but changing tomorrow’s outcome requires having a feel for what’s coming, and the conviction to act decisively. Not doing so can hurt your brand or crush your business.”

Sports, Diversity & Multi-Platform Focus Will Shape ESPN Radio’s Future

“Nobody makes decisions in a vacuum. It’s a matter of understanding the markets, analyzing the research, reviewing the ratings, and placing a focus on the importance of cross platform content creators.”

Craig Carton Is Right – This One’s On You, Not Him!

"Radio is a results driven business. Executives have a ton of pressure on them to win, and they're not going to pass on adding an elite talent to their roster, regardless of red flags, especially if they have a good prior relationship."

Women in Sports Radio Should Not Be An Anomaly

"Any woman who loves the sports radio industry enough to want to pursue a career in it should be welcomed with open arms if they have the talent to do the job."

Sports Media Sensitivities Are Getting Out of Hand

"The immaturity and accusatory behavior has to stop. If this is how we're going to operate every time a personality offers a strong point of view, the future of the sports media business is in big trouble."

Breaking

NBC News Expands Streaming Lineup with Launch of ‘Current with Christine Romans’

"This is a moment to tell stories only the way that NBC News can, with our vast resources and our bureaus around the world."

Cam Newton: Ryan Clark Became Too Emotionally Tied To His Role At ESPN

"This is a business. You can't tie your emotions into business, and I think Ryan Clark naturally did that. Does that make him a bad person? Absolutely not."

Fox News Leads July Cable News Ratings, CNN Sees Large Primetime Jump

Total day viewing softened for most networks as summer viewing patterns continued.

ESPN Reportedly Near Deal To Produce Documentary Surrounding LeBron James’ Philadelphia 76ers Stop

"The series would also pull from rookie-year footage NBA crews have shot throughout his career, including unseen material."