Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

The BSM Top 20 of 2020 Gets Released in February

“There are 81 program directors eligible for voting consideration in the Major/Mid Market category. The morning shows run 79 deep, Middays have 100, Afternoons are at 90, National shows are 86, Original Podcasts at 117, and Stations are a combined 91.”

Twelve Likes, Observations and Beliefs About Sports Media in 2020 and Beyond

“There were so many examples of great content, touching stories, head scratching decisions, and personality rants, but I’m going to focus on twelve things I liked, observed and remain bullish on heading into 2021.”

Pivoting and Being Bold Helped BSM Survive 2020

“It’s easy to wait for the stars to align perfectly to make decisions or stand pat because things are fine at the moment, but changing tomorrow’s outcome requires having a feel for what’s coming, and the conviction to act decisively. Not doing so can hurt your brand or crush your business.”

Sports, Diversity & Multi-Platform Focus Will Shape ESPN Radio’s Future

“Nobody makes decisions in a vacuum. It’s a matter of understanding the markets, analyzing the research, reviewing the ratings, and placing a focus on the importance of cross platform content creators.”

Craig Carton Is Right – This One’s On You, Not Him!

"Radio is a results driven business. Executives have a ton of pressure on them to win, and they're not going to pass on adding an elite talent to their roster, regardless of red flags, especially if they have a good prior relationship."

Breaking

Why NBC Sports’ Return to Baseball Proves Local Broadcasters Still Matter

"NBC’s three-year multimedia agreement with Major League Baseball is off to an impressive start."

WWDD: What Would Dolly Do Radio Industry Leadership

Hundreds of stations synchronized to play “I Will Always Love You” simultaneously.

Are You Prepared For the 2026 Football Tax This Season?

"The Football Tax feels like an investment. Every year, football asks fans for a little more, and every year, fans grumble. Every year, we pay it anyway."

Why the Lindsay Clancy Case Should Be Topic A For News/Talk Radio

The story isn't simply a mother murdering her three children. That's not really compelling talk radio. The story has evolved into a national debate over mental health, criminal responsibility, pharmaceuticals, parenting, and the justice system.