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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Women in Sports Radio Should Not Be An Anomaly

Columns Jason Barrett Jason Barrett -
"Any woman who loves the sports radio industry enough to want to pursue a career in it should be welcomed with open arms if they have the talent to do the job."

Sports Media Sensitivities Are Getting Out of Hand

Columns Jason Barrett Jason Barrett -
"The immaturity and accusatory behavior has to stop. If this is how we're going to operate every time a personality offers a strong point of view, the future of the sports media business is in big trouble."

Programmer Perspectives: News and Sports Talk Radio Aren’t Much Different

Columns Jason Barrett Jason Barrett -
"A sports radio station needs be fun to hang around with. A news talk station has to be trustworthy."

Barrett News Media Has Arrived!

Columns Jason Barrett Jason Barrett -
"This is our first journey into covering the world of news media, and we're excited about the opportunities and challenges ahead."

Sometimes It Pays Not To Have a 5-Year Plan

Columns Jason Barrett Jason Barrett -
"When you consider that 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, and 50% of small businesses fail after five years, it's rewarding to know that we've beaten the odds so far."
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Why NBC Sports’ Return to Baseball Proves Local Broadcasters Still Matter

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"NBC’s three-year multimedia agreement with Major League Baseball is off to an impressive start."

WWDD: What Would Dolly Do Radio Industry Leadership

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Hundreds of stations synchronized to play “I Will Always Love You” simultaneously.

Are You Prepared For the 2026 Football Tax This Season?

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"The Football Tax feels like an investment. Every year, football asks fans for a little more, and every year, fans grumble. Every year, we pay it anyway."

Why the Lindsay Clancy Case Should Be Topic A For News/Talk Radio

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The story isn't simply a mother murdering her three children. That's not really compelling talk radio. The story has evolved into a national debate over mental health, criminal responsibility, pharmaceuticals, parenting, and the justice system.