Jason Barrett

1199 POSTS
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Audacy’s Changes Captured the Industry’s Attention, But Many Missed the Reminders of What Makes Radio Great

"Radio is at its best when it's fun, unpredictable, and showcasing its creativity and connection."

The 2026 Barrett Media Audio Summit Welcomes Jeff Smulyan, Mark Chernoff, Kevin Clark, Brandon Tierney, Joon Lee and Kraig Riley

The 2026 Barrett Media Audio Summit presented by Point to Point Marketing continues bolstering its lineup to assure attendees learn from the best in...

Is Outrage the Only Strategy Left in Sports Media?

"Clicks, views, and chatter might generate noise, produce a momentary ratings spike, and help you trend on Twitter, but that doesn't define success anymore."

CRS 26 Hits All The Right Notes in Nashville

"Because there's so much to unpack, I've split my feedback into four categories: Performances, Sessions, Meetings, and Misses."

The 2026 Barrett Media Audio Summit Welcomes Andie Summers, Anna Zap and Sean Copeland

"Today, I’m thrilled to add three more talented professionals to our music radio lineup."

Breaking

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Shark Week works because it's built, engineered, and marketed

New Game Lets Radio Pros Win the Ratings War

"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"