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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Why I’m Returning to the Country Radio Seminar in Nashville

Columns Jason Barrett Jason Barrett -
"Country radio and the country music industry operate like a family more than a collection of competing businesses."

The 2026 Barrett Media Audio Summit Welcomes Murphy, Sam & Jodi, Tim Roberts, Steve Salhany, James Kurdziel and Devin Steel

Columns Jason Barrett Jason Barrett -
We are three and a half months away from hosting one of the media industry's most important conferences. The 2026 Barrett Media Audio Summit...

Two Important Reminders Courtesy of Barrett Media’s Top 20 Series

Columns Jason Barrett Jason Barrett -
"There are two things I want to remind you of that are important but far too often pushed aside."

Barrett Media’s Top 20 CHR/Top 40 Radio Shows of 2025

2025 Jason Barrett Jason Barrett -
"One hundred sixty three (163) CHR/Top 40 radio shows appeared on ballots submitted by our voters this year."

Barrett Media’s Top 20 CHR/Top 40 Radio Program Directors of 2025

2025 Jason Barrett Jason Barrett -
"Eighty eight (88) CHR/Top 40 programmers appeared on ballots submitted by our voters this year."
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Breaking

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

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"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

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"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

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Shark Week works because it's built, engineered, and marketed

New Game Lets Radio Pros Win the Ratings War

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"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"