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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Under The Radar – November 2, 2018

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It's been a while since we produced an Under The Radar column. Although there's always noise being made inside sports media circles, we'd rather...

All-Star Cast Assembled for the 2019 BSM Summit

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If you follow me on social media, chances are you're aware of the upcoming BSM Summit in Los Angeles. The conference takes place February...

Divorce Was Inevitable For the Oakland A’s and 95.7 The Game

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On Friday afternoon, the Oakland A's took an unusual approach to signal the end of their relationship with flagship radio station 95.7 The Game....

Sports Radio’s Summer Ratings Report

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The Summer ratings book was released in early October to sports stations across the nation, and we do our best here at BSM to...

Beasley Media Enters the eSports Arena

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Beasley Media is getting into the eSports business. CEO Caroline Beasley announced today at the 2018 eSports Business Summit in Las Vegas that the...
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Think Big, Ask Big: Doug Abernethy’s Radio One Playbook

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"Our industry has transformed better than any other traditional media"

Ken Charles Explains How Trust Drives Ratings and Sales at 95.5 WSB

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“The trust of your audience is crucial not only to long-term success but to being a long-term part of the community and a long-term part of their habits, so that when things happen, they go to the place they trust. And we want to be the place they trust the most.”

How Pete Sousa’s Road to Sobriety Led Him Back to a Sports Media Career He Thought He Lost

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"When you get sober, the sky is the limit. I'm living, breathing proof of that. People thought I was extremely hopeless. I'm here to tell anyone with a problem, if you think you're hopeless, that is not true."

Why News/Talk Radio Stations Must Preserve Their History Before It Disappears

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I may be living in some sort of fantasyland that I frequently rail about in these columns. I don’t believe that these special moments are unusual or examples of confirmation bias. This is real life.