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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Creating and Using GIF’s on Social Media

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By now everyone in the sports media business has heard the term, “pivot to video.” The trend in sports media circles has been to...

There’s Light At The End of This Tunnel

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The radio business is dead. Turn off the lights. Pull the plug. It's over. Finished. Done. How many times have we heard these negative narratives...

BSM Podcast – Season 2 – Episode 9 – Dan Mason – CBS Sports Network

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On the 9th episode of Season 2, radio executive turned play by play announcer Dan Mason joins the show to discuss the various stages...

This Fire Is Out of Control and ESPN Can’t Put It Out

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I fully intended to avoid writing about this topic because I've grown increasingly tired of the whole political-sports media dance. But then a whole...

A Star Was Born In The Broadcast Booth on Sunday

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Tony Romo, often criticized and questioned for poor decision making on the field, proved to everyone Sunday, he knows plenty about football. For all...
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Breaking

Why Facebook’s New Video Feed Matters for News Media Creators

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If your newsroom or your channel walked away from that platform, now's a good time to reconsider.

Can AM/FM Radio Survive the Smartphone-Integrated Car Era?

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This study should be yet another wake-up call for our industry.

What Managers Should Learn From ESPN’s Latest Round Of Layoffs

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"There is a responsibility that comes with making these decisions, not just in who is let go, but in how the news is communicated. When that control slips and information leaks before leadership delivers the message directly, it doesn't just create headlines—it erodes trust.

How Talent Feel About Audacy’s Expansion Into Sports Radio’s Future

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"It's a positive to merge with SiriusXM. It is interesting that all these competitors in the arena are now joining forces. That never would happened ten years ago."