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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Why Personalities Like Ronda Rousey Interest Us

Columns Jason Barrett Jason Barrett -
On Sunday morning I awoke to a flurry of messages on my phone and social media. They were all related to Holly Holm knocking...

When Will The Sports Radio Bubble Burst?

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In August, FX Networks CEO John Landgraf spoke at the Television Critics Association summer tour about the state of the television industry. Landgraf said "I long ago...

Satisfying The Appetite For Sports Information

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Two weeks ago I read a column by Jason Whitlock and it got my wheels spinning. The outspoken columnist who recently left ESPN and returned to...

Why The MLB Playoff Broadcasts Matter!

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The quest to introduce you to different members of the sports media continues. With thousands performing this line of work each day, there are...

A Tale of Two Networks: It’s All In The State of Mind

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Earlier today I read an article in the Sports Business Journal, and it struck a nerve with me. I've talked numerous times about being driven...
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

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This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”