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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

What Goes Into Producing a National Sports Talk Show?

Columns Jason Barrett Jason Barrett -
There are a lot of people in the sports radio industry who assume that creating a national sports talk show is simple. How could it...

Shaping The Sound of a Great Sports Radio Station

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I've written a few times over the past year about the importance of quality imaging and production for sports radio stations, and it's a...

Why Losing a Job Can Be The Best Thing For Your Career

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There's an old saying in the media business that you haven't worked in the industry until you've been fired. The first time that line was...

15 Talents You May Not Know, But Should!

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When you think of the biggest names in sports radio, Colin Cowherd, Dan Patrick, Mike and Mike, Jim Rome, and Mike Francesa are names that...

What Makes Radio and Podcasting Different?

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Over the past two years, a rapid interest has developed in podcasting. While it's actually been available for years, and personalities such as Bill Simmons...
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

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This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”