The Big 12 Didn’t Land a Monster Deal — It Sold Its Soul for Peanuts
"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
Reflecting on the 2026 Barrett Media Audio Summit in New York City
"If you value your career, you have to invest in it. Companies will not do it for you."
Point-To-Point Marketing to Award $20,000 Audience Development Campaign at the 2026 Barrett Media Audio Summit
"The campaign delivers more than 2,000,000 paid social impressions through a customized audience development strategy built around your brand's specific goals."
Barrett Media Offering FREE Summit Tickets to Media Pros Who Lost Work in 2026
"The last thing I'm worried about are ticket sales. I'd rather play a part in helping someone learn a few things, and making a valuable connection to get back on their feet."
What to Know Ahead of the 2026 Barrett Media Audio Summit
"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."