Jason Barrett

1201 POSTS
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

An Education on Audience Development

"I think back to the days when cable was going to kill local television. I still watch my local television station. And I believe that there is no way podcasting or audio consumption on digital only is going to kill radio."

Meet The Market Managers – Tim McCarthy, 98.7 ESPN NY & ESPN LA 710

"When you work for a great company like ESPN, there are benefits and things you have to adapt to. I'd say the benefits far outweigh the other things that some may have an issue with."

Two Great Formats, One Kickass Supersite

"This is a strategic move aimed at making things easier for the reader, and showcasing the best of two great brands and formats on one kickass supersite."

92.9 ESPN Produces Powerful Winter Ratings Book in Memphis

"92.9 ESPN had six of their shows this quarter finish in the Top 5, including three which were ranked 1st overall."

Meet The Market Managers: Steven Griffin, Seven Bridges Jacksonville

I've been fortunate over the past six years to work with a lot of sports radio stations across the country. I haven't publicized most...

Breaking

iHeartRadio Layoffs Spark Broadcasting Career Change Conversations

"Most union electricians in New York earn around $200,000 annually when overtime is included."

Unorthodox Or Ill-Fated? 60 Minutes’ New Correspondents Raise Eyebrows

Legacy programs carry more risk than most. 60 Minutes is set to begin season 59, and its brand rests on a very specific kind of credibility.

How Ron Slay Proved a Sports Radio Success Story Doesn’t Always Go as Planned

"Being part of a team, you know when you have something special. This is one that feels special top to bottom. It was a no brainer, and I was extremely excited to stay home and keep my talents at The Zone."

How Sports Radio Can Revive Appointment Listening This NFL Season

"It doesn't matter the guest or the amount of money you pay them, listeners will always invest their time when broadcasters prove it’s worth the investment."