Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

101 ESPN Cruises To Winter Book Ratings Victory

"101 ESPN finished the St. Louis winter book in 3rd place in both weekday prime and the full week."

92.9 The Game Remains Atop The Atlanta Sports Radio Ratings Race

"92.9 The Game maintained its position as Atlanta's destination for sports talk, finishing 3rd overall with Men 25-54."

97.1 The Ticket Dominates Detroit’s Winter Ratings Book

"The Detroit sports station did what they usually do, finishing either 1st or 2nd in each category."

670 The Score Wins Chicago Winter Ratings Book

"670 The Score bounced back to win the 2021 winter ratings book in Chicago."

Sports Radio WIP Delivers Dominant Performance in 2021 Winter Ratings Book

"Every single show on WIP produced double digit shares, two programs earned 1st place finishes, and Cataldi despite being 2nd had the best share in the market."

Breaking

Sports Media Has a Serious Reporting Problem

"Nobody in the sports media business who values the truth should feel good about reporters failing to report the Kyle Shanahan or LeBron James stories in real time."

iHeartRadio Layoffs Spark Broadcasting Career Change Conversations

"Most union electricians in New York earn around $200,000 annually when overtime is included."

Unorthodox Or Ill-Fated? 60 Minutes’ New Correspondents Raise Eyebrows

Legacy programs carry more risk than most. 60 Minutes is set to begin season 59, and its brand rests on a very specific kind of credibility.

How Ron Slay Proved a Sports Radio Success Story Doesn’t Always Go as Planned

"Being part of a team, you know when you have something special. This is one that feels special top to bottom. It was a no brainer, and I was extremely excited to stay home and keep my talents at The Zone."