If Music Radio Wants Listener Loyalty, Give Them a Story to Follow
If you’re on the air and have built a relationship with your audience, are you telling your story? The more listeners know about you and the cast of your show, the more points of relatability they will have with you.
Music Radio Doesn’t Need Better Research — It Needs More Courage
Visionaries took chances on Howard Stern, Rush Limbaugh, WFAN, and Charlamagne tha God. If those leaders had played it safe, radio’s AQH would be significantly lower today.
From Casey Kasem to PPM: Why Teasing Still Works and Matters for Music Radio
This is most critical during morning shows, when listeners are distracted by their routines.
Music Radio Needs More QBs Like Josh Allen Who Credit the Team
Traditional media needs to excel now more than ever, and we need great leaders to take us into the future. We need to encourage and inspire those on the way up.
Revisiting the Z100 Formula That Changed Radio
Scott Shannon always said, “The greatest radio stations are created on a typewriter.” Sadly, that’s an area where many stations miss the mark these days.