Why the Barrett Media Top 20 Lists Matter to Music Radio Professionals
Where else would you find national shows winning in some formats and great local talent in Philly, Detroit, and Boston winning in others?
Music Radio Morning Shows Ignored a 26-Million-Viewer Moment
One morning show told me they didn’t make the hockey win a focus because women don’t care about sports. That, to me, was like saying male-targeted news radio shouldn’t have mentioned the Nancy Guthrie story because men don’t care about kidnappings.
Randy Micahels Was Right — But Music Radio Paid the Price
Randy Michaels compared radio to railroads. Trains are still running, and radio stations are still playing the hits of yesterday and today. But there’s a lot less of both.
If Music Radio Wants Listener Loyalty, Give Them a Story to Follow
If you’re on the air and have built a relationship with your audience, are you telling your story? The more listeners know about you and the cast of your show, the more points of relatability they will have with you.
Music Radio Doesn’t Need Better Research — It Needs More Courage
Visionaries took chances on Howard Stern, Rush Limbaugh, WFAN, and Charlamagne tha God. If those leaders had played it safe, radio’s AQH would be significantly lower today.