What an NCAA Basketball Coach Can Teach Radio About Beating Adversity
Instead of listening to the naysayers who claim that our medium is over, focus on what we see and experience every single day.
What Nielsen PPM Data Tells Us About Content, Contests, and the Mistakes Most Shows Still Make
We're at a point where only the very biggest shows can afford to waste a break. Even the big shows that waste too many breaks will lose audience.
Whether It’s March Madness or the Radio Business, It’s Always About the Team
When talking about accomplishments, always explain the successes with "we," not "I." It might have been your idea, or you may have done the majority of the work, but nobody will ever think less of you for sharing credit.
The TikTok Jock: How Josh ‘Bru’ Brubaker Bridges Radio and Social Media
"When all those things come together, it just works so well. I've learned that usually a piece of content or a story that works on the radio will work on social media."
Why Artists Like Taylor Swift Prove Record Labels Still Need Radio
Radio was a big part of her start. Her team even enticed Frank Bell to leave his successful radio programming job to make sure radio was part of the plan.