Jim Ryan

92 POSTS
Jim Ryan is a Music Radio columnist for Barrett Media. In addition, he runs Jim Ryan Media LLC, a consulting company which assists major market radio brands and top talent including national radio personality Delilah. Prior to relaunching his consultancy in 2025, Jim spent 15 years with Audacy/CBS Radio, serving as SVP of Programming. Among his responsibilities included programming WNEW-FM and WCBS-FM.  His career includes additional programming stops in Los Angeles, San Francisco, and Houston. Jim was voted the #2 PD of 2024 in Barrett Media's Top 20 series in the AC category. He can be reached by email at Jim@JimRyanMedia.com.

Redefining Classic Hits in the Streaming Era

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Play what is expected from your brand, but also offer a variety that surprises.

Why Impact Matters More Than Your Ratings Performance

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At this time of the year, I like to look back at the goals I set personally and professionally, and plan for the new...

The Lesson Every Radio Host Must Learn: Knowing Your Brand

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"No matter what kind of show you are doing, you need to ask 'what is the listener expectation?', and 'what is MY brand'?"

Why Top 40 Radio Has So Few Hits in 2025

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"When 60% of your playlist is made up of the greatest songs from the 90’s through 2023 it takes a lot to stand out."

Why Radio Programmers and Their Teams Need to Be Listener Obsessed at Live Events

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"The entire staff of your station needs to be listener obsessed at every event you participate in."
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Breaking

Barstool Sports Is Mainstream Media, Whether Dave Portnoy Likes It or Not

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"The establishment has changed. When one of the largest and most influential voices in sports reaches millions where modern audiences actually consume content, it isn't operating outside the mainstream anymore."

CNN’s Independence Day Coverage Shows Network’s Live Event Strength

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Live event programming is a different animal, and CNN has quietly become one of the best in the business at it.

Joon Lee Reveals How He’s Turned an ESPN Layoff Into a Thriving YouTube Career

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"For me, this was a time in my life to try and take a big swing and might as well go for it. Because I don’t have any kids that are dependent on me. It felt like the right time to take a risk."

Music Radio Isn’t Done With the Taylor Swift Wedding

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"There are angles everywhere. Pick one per day and build around it."